driven by passion and love

for the karoo

we want our customers to fall in love with Karoo lamb the way we know it. Being both farmer and butcher, we select only the best and control the entire process ensuring consistent quality and great value.

founded by
a father & son

4th and 5th generation Carnarvon farmers, both Johnny and Franco shared a dream of creating an iconic Karoo brand that showcases the splendour of Karoo lamb to the world, whilst celebrating the heritage of the town we have called home for so many generations.

"I am an African owe my being to the hills and the valleys, the mountains and the glades, the rivers, the deserts, the trees, the flowers, the seas and the ever-changing seasons that define the face of our native land"  - Thabo Mbeki